Automobile Assemblers: Dec’25: Passenger Vehicle Sales down 14%MoM – By Taurus Research
Jan 13 2026
Taurus Securities
- According to data from the Pakistan Automotive Manufacturing Association (PAMA), automobile sales in Dec’25 showed a de crease of 14%MoM in volumes for Passenger Cars, Light Commercial Vehicles (LCVs), and Jeeps, totaling 13,260 units. Moreover, on a yearly basis sales experienced a 36% surge as compared to the SPLY. INDU’s market share decreased by 8ppts MoM to 17%, while HCAR’s share declined 2ppts to 15%. Hyundai’s market share increased by 2ppt to 8%. SAZEW’s share increased~ 2% to 9%. Meanwhile, PSMC’s market share increased by 6ppts to 49%. Consequently, 1HFY26 car sales rose 46%YoY to 88,095 units compared to 60,419 units sold last year.
- The yearly growth in sales during Dec’25 can be attributed to several factors, stable inflation, fuel prices, interest rates and dis counted car prices along with the release of new variants. Moreover, the MoM decrease in auto sales was led by decrease in volumes for INDU, HCAR, and GAL and increase in GHNI and SAZEW reflecting strong competition between the companies in the market. This results in a mixed performance that limits over all growth. Going forward, easing inflation and declining interest rates are expected to support demand recovery.
