Treet revises launch timeline for Genesis, Estela brands
06-Jan-2026
MettisGlobal
January 06, 2026 (MLN): Treet Corporation Limited (PSX:TREET) has revised the launch timeline for its
upcoming personal care brands, Genesis and Estela, shifting the rollout from
its previously planned date of January 1, 2026.
The company had earlier shared that the two brands were
scheduled for launch at the beginning of the year.
However, management has now decided to reschedule the
introduction to better align with a more favorable market window, according to
the company's issued today.
Under the revised plan, Treet Corporation intends to carry
out a simultaneous nationwide launch of both Genesis and Estela after the first
week of Ramadan.
The company believes the adjusted timeline will support a
more effective market rollout and help drive sustained consumer engagement.
All other elements of the previously disclosed material
information remain unchanged.
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